下面是小编为大家整理的2020年移动互联网性别鸿沟报告,供大家参考。
C O NT E NT S
Intr oduc tion
2
K e y
findings
3
T he
mobile
gender
gap
in
2020
8
T he
journe y
t o
mobile
internet
use
12
T he
persis tent
gender
gap
in
mobile
o wnership
14
Smartphone
o wnership : sizing
the
gender
gap
20
Gr owing
a w ar enes s
of
mobile
internet
28
Mobile internet
use
b y
w omen
30
Unders tanding
w omen’ s
mobile
use
3 5
R ec ommenda tions
3 9
Appendix
1:
B arriers
t o
mobile
o wnership
and
mobile
internet
use
43
Appendix
2:
Me thodology
52
GSMA
C ONNECTED
W OMEN
–
THE
MOBILE
GENDER
GAP
REPORT
2020
I n t ro d u c t i o n
T he
e v olution
o f
the
mobile
gender
gap
In
2020 ,
c on ne ct i v i ty is
mor e
i mp or t a n t t h a n
e v er . I n t erne t a cc ess
is
a
g a t e w a y to c ri tic a l
in f o r m a t io n , ser vic es
a n d oppo r t uni t ies
a v a il a b le
to m a n y p e op le
f o r
t he
f irs t t i m e .
G r owt h
in
in t erne t a cc ess h a s
b een
re m a rk a b le
in
l ow- a n d m iddl e - in co m e co un t ries
( L M I C s) ,
w here
2 . 9 b ill io n
p e op le
n ow a cc ess
t he
in t erne t o n
t heir
mo b ile
p ho nes . 1
A c ro ss
d e v el op in g co un t ries ,
m ob ile
is
t he
p ri m a r y w a y m o s t p e op le
a cc ess
t he
in t erne t ,
w i t h
m ob ile
b r o a db a n d co nne ct io ns
co m p risin g 8 7
p er
c en t o f
tot a l
b r o a db a n d c on ne ct i on s . 2
D es p i t e
i t s
i m po r t a n c e ,
m ob ile
a cc ess
a n d use
re m a in une q u a l .
A c r o ss
L M I C s ,
wo m en
a re
s t ill
ei g h t p er
c en t less
likel y t h a n
m en
to ow n
a
m ob ile
p h o ne ,
a n d 2 0 p er
c en t less
likel y to use
t he
in t erne t o n
a
m ob ile .
T his
m e a ns
t h a t in
t hese
m a rke t s
3 00
m ill io n
f e w er wo m en
t h a n
m en
use
m ob ile
in t erne t .
A
ke y b a rrier
is s m a r tp h o ne
ow nershi p ,
w h ic h
is
a ls o 2 0
p er
c en t l ow er f o r
wo m en
t h a n
f o r
m en .
H ow e v er ,
t here
is
p r o m isin g e vid en c e
t h a t t he
wid es t g en d er
g a p s
a re
b e gi nnin g to c l o se .
I n
S o ut h
A si a ,
t he mo b ile
in t erne t gen der
g a p h as
n a rr ow e d f r o m
6 7
p er c en t in
2 0 1 7
to 5 1
p er
c en t in
2 0 1 9 ,
b rin gi n g a n ot her
7 8
m ill io n
wo m en
o nline .
Mu c h
wo rk
re m a ins ,
b ut
t his su gg es t s
m ob ile
g en d er
g a p s
c a n
b e
re d u c e d a n d t he b ene f i t s
o f
co nne ct i v i ty di s t ri b ut e d m o re
e q u a ll y .
It
is
c ri tic a l
t h a t t he
m ob ile
g en d er
g a p is
un d ers tood a n d ov er co m e ,
a s
m ob ile
ow nershi p a n d use
p r ovid es li f e -c h a n gi n g b ene f i t s
to wo m en ,
t heir
f a m ilies , co mm uni t ies
a n d t he
e co n o m y .
T his
rese a r c h
h a s
f o un d t h a t m ob ile
ow nershi p m a kes
t he
m aj o ri ty o f
m en
a n d wo m en
f eel
s a f er ,
p r ovid es
a cc ess
to i m po r t a n t in f o r m a t io n
f o r
t he
f irs t t i m e
a n d su ppo r t s
t he m
in
wo rk a n d s tu dy .
E a rlier
GS M A
rese a r c h
f o un d t h a t ,
ov er
f i v e y e a rs ,
c l o sin g t he
gen der
g a p in
mo b ile
in t erne t use
in
L M I C s
co ul d d eli v er
a n
a ddit io n a l
USD
7 00
b ill io n
in GD P
g r owt h ,
w hile
c l o sin g t he
g en d er
g a p in
m ob ile ow nershi p a n d use
in
L M I C s
co ul d d eli v er
$ 1 4 0
b ill io n
in a ddit io n a l
re v enue
to t he
m ob ile
in d us t r y . 3
T his
t hir d e dit io n
o f
T h e
Mob il e
Ge n d e r
G a p
R e po r t w ill
co ns id er
h ow wo m en’s
m ob ile
a cc ess
a n d use a re
c h a n gi n g ,
a n d h ow e ff o r t s
to re a c h
wo m en
w i t h t e c hn o l ogy sh o ul d e vo l v e
a l o n g s id e .
T his
re po r t p r ov i d es :
• U pd a t e d f i g ures
o n
g en d er
g a p s
in
m ob ile ow nershi p a n d m ob ile
in t erne t use
in
L M I C s
a n d h ow t hese
a re
c h a n gi n g ;
• F o r
t he
f irs t t ime ,
f i g ures
f o r
t he
s m a r tp ho ne
gen der g a p a c r o ss
L M I C s ,
a n d h ow t his
is
li m i t in g wo m en’s in t erne t a cc ess
a n d use ;
• A
re v ie w o f
t he
b a rriers
to m ob ile
ow nershi p a n d m ob ile
in t erne t use
a n d h ow t hese
h a v e
c h a n g e d ; an d • Evid en c e
o f
t he
i m p a ct o f
m ob ile
a cc ess
a n d use
o n wo m en’s
a n d m en’s
liv es .
T he
f in di n g s
o f
t his
re po r t a re
s o ur c e d f r o m
t he
a nnu a l GS M A
I n t elli g en c e
Co nsu m er
S ur v e y ,
w h ic h
in
2 0 1 9 h a d ov er
1 6 ,0 00
res po n d en t s
f r o m
1 5
L M I C s .
A n a l y sis
o f ot her
rese a r c h
a n d d a t a
f r o m
t he
GS M A ,
a n d a
r a n g e
o f
ot her
o r g a nis a t io ns
t h a t in v es t i g a t e
a n d t r a c k
t he m ob ile
g en d er
g a p ,
a ls o in f o r m
t he
f in di n g s
o f
t his r ep o r t.
1.
GSMA
In t elligenc e ,
Q4
20 19
2.
ITU
(20 19),
www .itu.in t/ en/ITU-D/ S ta tis tics /P ages / s ta t/ default.asp x 3.
GSMA
(20 19),
T he
Mobile
Gender
Gap
R eport
2 0 19
Ke y
fi n d i n g s
1.
5 4
p e r
c e n t
of
w o m e n
i n
l o w-
a n d
m iddl e - i n c o m e c o un t r i e s
n o w
u s e
m o bil e
i n te rn et
a n d
t h e gen der
ga p
is
n a rr o w i n g .
W o m en
a re
2 0
p er
c en t less
likel y to use
m ob ile
in t erne t t h a n
m en ,
dow n f r o m
2 7
p er
c en t in
2 0 1 7 .
T his
re d u ct i o n
w a s
d ri v en p ri m a ril y by a n
i m p r ov e m en t in
S o ut h
A si a
w here t he
g a p n a rr ow e d by 1 6 p er c en t a g e
po in t s .
2.
D e spi te
t h is
p r o g r e ss ,
t h e
g e n d e r
g a p
i n
m o bil e i n te rn et
u s e
i n
l o w-
a n d
m iddl e - i n c o m e
c o un t r i e s r e m a i n s
s u bs ta n t i a l ,
w i t h
o v e r
3 00
m illi o n
f ewe r w o m e n
t h a n
m e n
a cc e ssi n g
t h e
i n te rn et
o n
a m o bil e. T he
g en d er
g a p is
s t ill
wid es t in
S o ut h
A si a a t 5 1
p er
c en t ,
a n d re m a ins
f a irl y co nsis t en t in
ot her re gio ns
su c h
a s
S u b- S a h a r a n
A f r ic a ,
w hi c h
h a s
t he se co n d l a r ge s t gen der
g a p a t 3 7
p er
c en t.
3.
T h e
un der l y i n g
gen der
ga p
i n
mo bil e
o w ner s h ip rem a i ns
l a r ge l y
unc h a n ge d ,
w i t h
t h e
rem a i n i n g un c o nn e c te d
p r o v i n g
di ffi c u l t
t o
r ea c h .
W o men a c r o ss
l ow- a n d m iddl e - in co m e
co un t ries
a re ei g h t p er
c en t less
likel y t h a n
m en
to ow n
a
m ob ile p h o ne ,
w h ic h
t r a nsl a t es
in to 1 6 5
m ill io n
f e w er wo m en
t h a n
m en
ow nin g a
m ob ile .
4.
T h e
r e l at i v e
i m p o r ta n c e
of
t h e
f a c t o r s
p r e v e n t i n g a cc e ss
t o
m o bil e
i n te rn et
a r e
c h a n g i n g
r a pidl y a c r o ss
l o w-
a n d
m iddl e - i n c o m e
c o un t r i e s .
F o r
bot h
m en
a n d wo m en ,
a w a reness
o f
m ob ile in t erne t is
g r ow in g q uic kl y ,
a l t h o u g h
i t re m a ins une q u a l ,
a n d wo m en
a n d m en
a re
in c re a sin gly seein g t he
in t erne t a s
rele v a n t to t heir
li v es .
5.
Hand s et
a ffo r d ab ili t y
r e m a i n s
t h e
p r i m ar y b a rr i e r
t o
m o bil e
p h o n e
o w n e r s h ip
fo r
m e n
a n d w o m e n .
A m o n g
m o bil e
u s e r s
w h o
a r e
awa r e
of
m o bil e
i n te rn et ,
a
l a c k
of
li te r a c y
a n d
di g i ta l skills
c o n t i nu e s
t o
b e
t h e
m a i n
b a rr i e r
t o
u s e , 4 f o ll ow e d by a ff o r d a b ili ty .
S a f e ty co n c erns
a re
a ls o a ke y b a rrier
to m ob ile
in t erne t a cc ess ,
p a r tic ul a rl y in L a t in
A m er ic a .
A l t h o u g h
rele v a n c e
h a s
d e c line d in i m po r t a n c e
a s
a
b a rrier ,
i t re m a ins
a
c ri tic a l
f a cto r
in se v eral
co un t ries .
6.
S mar tp h o nes
dr i v e
s ub stan t iall y hi gh er
m ob ile in t erne t use ,
b ut
t her e
is
a
si gn ifi c a n t
gen der
ga p i n
s m a r t p h o n e
o w n e r s h ip ,
w i t h
w o m e n
i n
l o w- a n d
m iddl e - i n c o m e
c o un t r i e s
2 0
p e r
c e n t
l e ss lik e l y
t h a n
m e n
t o
o w n
o n e .
W o m en
a re
m u c h
less likel y t h a n
m en
to p ur c h a se
t heir
ow n
s m a r tp h o ne , a n d h a v e
less
a ut o n o m y a n d a g en cy in
s m a r tp h o ne a cq uisi t io n .
H ow e v er ,
m a n y wo m en
e x p ress
a s t r o n g in t en t i o n
to a cq uire
a
s m a r tp h o ne .
7.
A m o n g
m o bil e
o w n e r s ,
w o m e n
o n
a v e r a g e
u s e a
s m a ll e r
r a n g e
of
s e r v i c e s
i n
a ll
1 5
c o un t r i e s s ur v ey e d
—
a
g a p t h a t re m a ins
e v en
a m o n g s m a r tp ho ne
ow ners .
B rin g in g wo m en’s
mo b ile use
in
line
w i t h
m en’s
re p resen t s
a n
i m po r t a n t co mm er c i a l
oppo r tu ni ty f o r
t he
m ob ile
in d us t r y to d ri v e
A R P U 5 g r owt h
a n d e x t en d m o re
o f
t he b enefi t s
o f
mo b ile
ow nershi p to wo men .
8.
C o n s um p t i o n
of
v id e o
c o n te n t
o n
m o bil e
is g r o w i n g
r e m a r k a bl y
q u i c kl y
fo r
b o t h
m e n
a n d w o m e n ,
i n c r ea si n g
b y
o v e r
5 0
p e r c e n t
i n
tw o y ea r s
i n
h a l f
of
s ur v e y e d
c o un t r i e s . 6
T his
refle ct s t he
g r ow in g pop ul a ri ty o f
a pp l ic a t io ns
t h a t f a c ili t a t e
sh a rin g o f
user - gener a t e d v i de o co n t en t in
l ow- a n d m iddl e - in co m e
co un t ries ,
su c h
a s Y ou T u be
a nd
T ik T o k .
9.
B o t h
m e n
a n d
w o m e n
a c r o ss
s ur v e y e d m a r k et s
r e p o r t
t h at
m o bil e
p r o v id e s
i m p o r ta n t b e ne fi t s .
I n
a ll
1 5
m a rke t s
sur v e y e d ,
t he
m aj o ri ty o f
m a le
a n d f e m a ...
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