下面是小编为大家整理的户外用品调整进入尾声，把握优质赛道,供大家参考。
目录
1.
国内户外 产 业现 状
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1.1
我国户外运动发展历程
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1.2
国内户外用品消费者基本属性
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1.3
我国户外用品市场进入调整阶段
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1.4
小众运动逐渐崭露头角
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2.
冰雪户外 产 业的 发 展 机遇
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2.1
我国冰雪户外产业概况
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2.2
把握 “ 天时 ” ，响应政策
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2.3
场地赛事齐头并进，展现 “ 地利
” 优势
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2.4
大众参与，贵在 “ 人和 ”
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3.
冰雪装备 市 场挑 战 与 机 遇并 存
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3.1
高端品牌昂贵，租赁是主要选择
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3.2
雪板市场相对固化，本土雪服品牌知名度低
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4.
国内冰雪 装 备相 关 上 市 公 司
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4.1
探路者：国内户外用品领军企业
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4.2
三夫户外：户外用品新零售
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4.3
安踏体育：多元化品牌构建体育用品航母
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5.
风险提示
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图表 目 录
图表 1
我国户外运动发展阶段 ········································································································· 4 图表 2 国内户外用户年龄分布
·········································································································· 5 图表 3 国内户外用户月收入平均分布
······························································································ 5 图表 4 我国户外项目青睐度
·············································································································· 5 图表 5 部分户外用品低、高端价格大致区间（元）
······································································ 6 图表 6 我国户外核心户外用品市场规模
·························································································· 6 图表 7 我国户外核心户外用品市场规模
·························································································· 7 图表 8 中国前十大户外用品品牌市场占有率（%）
······································································· 7 图表 9 2016.04-2018.03 女性运动方式热度提升 top10
··································································· 8 图表 10 2016.04-2018.03 女性户外装备消费额同比增速 top5
······················································· 8 图表 11 冰雪产业链图示
···················································································································· 9 图表 12 国家出台相关冰雪产业政策
······························································································ 10 图表 13 全国重要省市地区冰雪产业现状和发展目标
·································································· 10 图表 14 2008-2018 年我国滑雪场个数与增速
··············································································· 11 图表 15 2008-2018 年我国滑雪人次与增速
··················································································· 11 图表 16 2018 年中国滑雪场馆区域分布 ························································································· 12 图表 17 雪季中国举办冰雪类赛事数量
·························································································· 13 图表 18 2014-2025 年中国冰雪赛事规模及发展空间（亿元）
··················································· 13 图表 19 2018 年全国各地滑雪人次增速（万人次）
····································································· 14 图表 20 2018 年全国各地滑雪人次增速（万人次）
····································································· 14 图表 21 2019 冰雪旅游年龄占比分布 ····························································································· 15 图表 22 滑雪装备参考价格及代表品牌
·························································································· 15 图表 23 国产雪板品牌 IS CREATIVE
·································································································· 17 图表 24 探路者主营收入构成
·········································································································· 18 图表 25 公司近五年年营收（百万元）与增速（%）
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推荐访问:户外用品调整进入尾声，把握优质赛道 赛道 尾声 户外用品
